At the heart of the GoodPeople community are the brands pushing all of us to Go Big and Do Good. This week we sat down with one of the raddest people we know, Misty Casseus, founder of Flipside Fresh! We first met up with Misty at the X Games this summer and are super stoked on the way she lives life and breaks down barriers. In this post, we asked her some very serious questions about life, her brand, and the pursuit of happiness.
If your brand were a donut, what kind would you be?
A chocolate glazed doughnut. We take what’s already classic and good, then add an extra layer of goodness on top.
Tell us about Flipside Fresh?
Flipside Fresh, is about breaking down stereotypes and exposing minorities to sports that you may not normally see a lot of diversity in. Many individuals don’t know how to get involved or that they are actually fun sports. On our blog we highlight individuals that are involved in these sports. We show how they got involved, and what they like about it. This way people can say, “Wow, they are a lot like me” and be encouraged to go out and try something new.
Where did the idea for Flipside Fresh come from?
When I started snowboarding about 7 years ago, I would be one of very few minorities on the mountain. When I told people I snowboard in winter, they would say things like “Really?? No offense, but I didn’t think black people snowboard, I didn’t even realize black people liked cold weather.” They were even more shocked when they found out I surf, and like outdoor activities like hiking.
How does Flipside Fresh Go Big and Do Good?
We integrate hip-hop, and popular culture into the sports we love. Some of our t-shirts also make bold statements that erase some of the stereotypes about minorities being involved in extreme/alternative type sports. We also ran gear drives and donated gear to Hoods to Woods, an organization that takes inner city kids to the slopes to teach them how to snowboard. http://www.hoodstowoodsfoundation.org/
Why are you stoked about GoodPeople?
I love what GoodPeople has done…Creating a community for people that are interested in similar sports is such an amazing concept. It’s unique, there is nothing else out there like it. And I also like that GoodPeople helps people to discover brands like Flipside Fresh that are all about promoting aspects of the sports they love, while doing great things for the environment, and for people in their community.
What makes you different?
Besides the fact that I’m a Haitian-American female who loves to snowboard, surf, and climb crazy tall mountains…I guess nothing.
If your brand was a dog, what kind would you be?
We are a baby Lab. We are loyal to the core, but are still in our growing stage. Give us time and we will become your best friend.
What are you most excited about at the moment?
Starting a business is one of the most challenging things I’ve ever attempted. There’s always something going on which makes it exciting all the time. At this moment I’m excited that our lookbook is finally complete and you will start to see a larger presence of our t-shirts in stores coast to coast this winter season!
What are your core values?
Be loyal to the people that matter, love yourself and all your quirks. Most of all, be true to yourself.
Who is your favorite Instagram profile?
Rihanna…she has killer style. It’s fun to see what she is doing next with her look. And of course, Flipside Fresh! You can follow us at flipsidefresh
What song will play that would embarrass you?
“Call Me Maybe.” I’m a sucker for catchy lyrics!
What is your favorite shitty tv show?
E! Entertainment channel always sucks me into their reality shows. I’ll end up watching a marathon of “Keeping up with the Kardashians” and waist my whole day away. smh
If you could blow off work, where would you go?
My 1st instinct is to say my cali-king (aka: big-ass bed), because I don’t get a lot of down time/sleep. But, I would have to say a warm beach with clear blue water, anywhere in the world that I can practice surfing.
Who is inspiring you at the moment? Every person in the world that is thinking outside the box, and creating something memorable. People who are going to leave a great mark in the world…that’s inspiring.
Unknown fact: My nickname is “Moo Moo” but I’m not telling you what it means. Maybe if you follow me on Instagram you’ll find out!
Music in her iPod: Everything from Drake, to Little Dragon, to Yuna, to Quadron, to Sarah Jaffe and all great music in between.
Hobbies: I just learned how to surf this past summer and I love it. I have also been snowboarding for 7 years. I dabble in everything creative, including fashion styling, photography, video editing, and blogging.
Best accomplishment: I made it to the top of Mt. Kilimanjaro ~ 19,341ft club ;-)
Biggest fail: Not taking the red pill
Fav Quote: “You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go…” –Dr. Suess, Oh, the Places You’ll Go!
Words to live by: An old man once said…”Chewing iron nails is easier than going through life.”…boy do I believe him!
Huge thanks to Misty for taking the time to talk with us and share some of the magic behind Flipside Fresh! You can support her and her mission to breakdown stereotypes by picking up some new gear on her GoodPeople shop.